Here's an article from today's NYT in which it is implied that people who saw 
ads of smokers who were suffering from the results of smoking quit as a result. 
 Quotes:

"According to a new study published on Monday in The Lancet, the ads may have 
prompted more than 100,000 Americans to give up smoking for good.

The study, led by a team at the Centers for Disease Control and Prevention, 
surveyed 5,300 Americans before and after the campaign, including 3,000 
smokers. The paid ads ran for three months beginning in March, just after the 
New Year resolution season, when the percentage of smokers trying to quit is 
typically on the decline.

The researchers found that over all, four of five of smokers had seen the 
commercials, and the percentage who reported trying to quit rose by 12 percent. 
Of those who tried to quit, about 13 percent remained abstinent after the 
campaign had ended."

Does anyone have a reference for the research psychologists have done to show 
that these ads don't have a causal effect on smoking cessation?


Michael A. Britt, Ph.D.
[email protected]
http://www.ThePsychFiles.com
Twitter: @mbritt


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