Are you thinking of graphic warning labels on cigarette packages? There is a quite large literature on that topic (you can look on medline; a lot of it is not done by psychologists). Experimental research is kind of difficult to use with the graphic warning labels because you would not really expect momentary exposure to a picture on a package (in a lab setting) to make that big of a difference in terms of quitting intentions. And it doesn't model well what happens once all packages have a set of rotating pictures on them.
Of course now that the FDA lost in court to the tobacco industry the US will not see graphic warning labels on cigarette packages any time soon. But many countries have used graphic warning labels on cigarette packages for a long time (including countires in Europe, south American, Asia, etc). The research below was a quit-smoking campaign that used real stories of people disabled by tobacco. The campaign emphasize the serious long term disability and chronic illnesses tobacco causes (instead of just emphasizing that tobacco kills you before your time). You can look at all the details (and videos) of the campaign on the CDC website (linked in the New York Times article). Marie Marie Helweg-Larsen, Ph.D. Associate Professor l Department of Psychology Kaufman 168 l Dickinson College Phone 717.245.1562 l Fax 717.245.1971 http://users.dickinson.edu/~helwegm/index.html -----Original Message----- From: Michael Britt [mailto:[email protected]] Sent: Tuesday, September 10, 2013 3:43 PM To: Teaching in the Psychological Sciences (TIPS) Subject: Re: [tips] Graphic Ads to get people to stop smoking Right, but I thought that psychologists had done experimental studies = quite a while ago in which we showed that graphic images had no = influence on quitting. Michael A. Britt, Ph.D. [email protected] http://www.ThePsychFiles.com Twitter: @mbritt On Sep 10, 2013, at 2:49 PM, "Helweg-Larsen, Marie" <[email protected]> wrote: > Hi Michael > I'm not sure exactly what you're asking. > > Smokers were not randomly assigned to watch or not watch the ads so in > that sense it is not possible to determine causality. The researchers > compared population levels of smoking and quit attempts before and > after the campaign. > http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2813%29 > 61686-4/fulltext > > > Marie > > > Marie Helweg-Larsen, Ph.D. > Associate Professor l Department of Psychology Kaufman 168 l Dickinson > College Phone 717.245.1562 l Fax 717.245.1971 > http://users.dickinson.edu/~helwegm/index.html > > > -----Original Message----- > From: Michael Britt [mailto:[email protected]] > Sent: Tuesday, September 10, 2013 1:40 PM > To: Teaching in the Psychological Sciences (TIPS) > Subject: [tips] Graphic Ads to get people to stop smoking > > Here's an article from today's NYT in which it is implied that people who saw > ads of smokers who were suffering from the results of smoking quit as a > result. Quotes: > > "According to a new study published on Monday in The Lancet, the ads may have > prompted more than 100,000 Americans to give up smoking for good. > > The study, led by a team at the Centers for Disease Control and Prevention, > surveyed 5,300 Americans before and after the campaign, including 3,000 > smokers. The paid ads ran for three months beginning in March, just after the > New Year resolution season, when the percentage of smokers trying to quit is > typically on the decline. > > The researchers found that over all, four of five of smokers had seen the > commercials, and the percentage who reported trying to quit rose by 12 > percent. Of those who tried to quit, about 13 percent remained abstinent > after the campaign had ended." > > Does anyone have a reference for the research psychologists have done to show > that these ads don't have a causal effect on smoking cessation? > > > Michael A. Britt, Ph.D. > [email protected] > http://www.ThePsychFiles.com > Twitter: @mbritt > > > --- > You are currently subscribed to tips as: [email protected]. > To unsubscribe click here: > http://fsulist.frostburg.edu/u?id=13234.b0e864a6eccfc779c8119f5a446879 > 7f&n=T&l=tips&o=27706 or send a blank email to > leave-27706-13234.b0e864a6eccfc779c8119f5a4468797f@fsulist.frostburg.e > du > > --- > You are currently subscribed to tips as: [email protected]. > To unsubscribe click here: > http://fsulist.frostburg.edu/u?id=13405.0125141592fa9ededc665c55d9958f > 69&n=T&l=tips&o=27707 or send a blank email to > leave-27707-13405.0125141592fa9ededc665c55d9958f69@fsulist.frostburg.e > du --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13234.b0e864a6eccfc779c8119f5a4468797f&n=T&l=tips&o=27710 or send a blank email to leave-27710-13234.b0e864a6eccfc779c8119f5a44687...@fsulist.frostburg.edu --- You are currently subscribed to tips as: [email protected]. To unsubscribe click here: http://fsulist.frostburg.edu/u?id=13090.68da6e6e5325aa33287ff385b70df5d5&n=T&l=tips&o=27711 or send a blank email to leave-27711-13090.68da6e6e5325aa33287ff385b70df...@fsulist.frostburg.edu
