Right, but I thought that psychologists had done experimental studies =
quite a while ago in which we showed that graphic images had no =
influence on quitting.


Michael A. Britt, Ph.D.
[email protected]
http://www.ThePsychFiles.com
Twitter: @mbritt

On Sep 10, 2013, at 2:49 PM, "Helweg-Larsen, Marie" <[email protected]> 
wrote:

> Hi Michael
> I'm not sure exactly what you're asking. 
> 
> Smokers were not randomly assigned to watch or not watch the ads so in that 
> sense it is not possible to determine causality. The researchers compared 
> population levels of smoking and quit attempts before and after the campaign. 
> http://www.thelancet.com/journals/lancet/article/PIIS0140-6736%2813%2961686-4/fulltext
> 
> 
> Marie
> 
> 
> Marie Helweg-Larsen, Ph.D.
> Associate Professor l Department of Psychology
> Kaufman 168 l Dickinson College
> Phone 717.245.1562 l Fax 717.245.1971
> http://users.dickinson.edu/~helwegm/index.html
> 
> 
> -----Original Message-----
> From: Michael Britt [mailto:[email protected]] 
> Sent: Tuesday, September 10, 2013 1:40 PM
> To: Teaching in the Psychological Sciences (TIPS)
> Subject: [tips] Graphic Ads to get people to stop smoking
> 
> Here's an article from today's NYT in which it is implied that people who saw 
> ads of smokers who were suffering from the results of smoking quit as a 
> result.  Quotes:
> 
> "According to a new study published on Monday in The Lancet, the ads may have 
> prompted more than 100,000 Americans to give up smoking for good.
> 
> The study, led by a team at the Centers for Disease Control and Prevention, 
> surveyed 5,300 Americans before and after the campaign, including 3,000 
> smokers. The paid ads ran for three months beginning in March, just after the 
> New Year resolution season, when the percentage of smokers trying to quit is 
> typically on the decline.
> 
> The researchers found that over all, four of five of smokers had seen the 
> commercials, and the percentage who reported trying to quit rose by 12 
> percent. Of those who tried to quit, about 13 percent remained abstinent 
> after the campaign had ended."
> 
> Does anyone have a reference for the research psychologists have done to show 
> that these ads don't have a causal effect on smoking cessation?
> 
> 
> Michael A. Britt, Ph.D.
> [email protected]
> http://www.ThePsychFiles.com
> Twitter: @mbritt
> 
> 
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