Bob,
So, was looking at the article on presenting schema.org as
RDFa. While I am happy to use RDFa I wasn't clear if that meant that
if you reproduced the same kind of information using an RDFa would
this help your site in terms of SEO or in terms of what Google and the
other search engines can present? I wasn't clear on that. Do the
search engines need the data in schema.org format in order to get the
search engine benefits, or can they work with RDFa versions of the
same data.
They need to come up with tools for making this easier too. I don't
mean conceptually easier but things like Dreamweaver extensions, and
other tools for automating and speeding up the process. Drupal has
figured out how to get RDFa into the document or web page. Maybe
similarly schmea.org markup could be added to various tools. I think
there might be something for wordpress.
Bruce
On Jan 5, 9:47 am, Bob DuCharme <[email protected]> wrote:
> Bruce,
>
> I wrote something about using TopBraid Composer to create a specialized
> version of a standard vocabulary
> athttp://topquadrantblog.blogspot.com/2011/03/how-to-extend-ontology.html,
> if that helps with the mechanics of creating your ontology.
>
> Google does no RDF-based reasoning or inferencing. They took part in the
> schema.org design to give people a way to embed semantics in web pages to
> help the SEO of those pages. When schema.org was first announced, their
> position on RDFa's potential role was a bit vague, but since then people
> have figured out how to use RDFa to take advantage of schema.org--for
> example, see TopQuadrant alum Gavin Carother's blog entry
> athttp://gavin.carothers.name/2011/06/04/schema-org-as-rdfa/.
>
> schema.org does offer a way to define custom subproperties of its schema's
> properties (see example
> athttp://www.w3.org/wiki/HTML_Data_Vocabularies#Extending_microdata_voc...),
> but it is a syntax they made up themselves. At least it uses URIs, so
> adding the appropriate RDFS properties (e.g. using {
> <http://schema.org/Person/MP> rdfs:subPropertyOf <http://schema.org/Person>}
> with the w3.org example) would define the same semantics in your own
>
> ontology so that semantic web standards compliant software like TopBraid
> would understand the relationship between these properties.
>
> Bob
>
> On Wed, Jan 4, 2012 at 8:27 PM, Bruce Whealton <[email protected]>wrote:
>
>
>
>
>
>
>
> > Hello,
> > I had in mind to create a new ontology based on FOAF and/or REL:
> > RELATIONSHIP: A vocabulary for describing relationships between people:
> >http://vocab.org/relationship/.html
>
> > and so initially it is just going to be myrel which will also be the
> > namespace. I had in mind an application of displaying additional
> > information that isn't specified in the REL vocabulary. As a business
> > owner, I also have clients and the REL vocabulary only has colleageOf that
> > comes closest. I would need hasClient and then additional information that
> > I might want to display such as jobs/tasks which relates to my experience
> > (and hopefully others will find this of value also. I would also like to
> > add training as either a class or set of properties of a FOAF:Person. So,
> > I would publish myrel with a different name and on web pages using RDFa I
> > would include the link to the vocabulary in the beginning of the document
> > with other namespace prefixes.
>
> > My question relates to how things like this help with SEO or
> > Marketing and with being able to publish information that you want
> > "understood" by the search engines. Can Google make any kind of reasoning,
> > even the simple class and property type RDFS inferences? Many people have
> > been including FOAF data in their web pages using RDFa but using the most
> > popular search engine, Google, can we offer some additional information
> > that would help with SEO or Semantic Marketing by giving Google more
> > semantic data to index and include when people are doing searches? It's
> > easy enough to present these various namespaces of the Semantic Web in an
> > RDFa web page at the very top where the namespace prefixes are included,
> > but does this benefit them at all in terms of SEO when people are not using
> > specialized Semantic search engines?
>
> > It may be that when a Google bot parses the page for indexing, the
> > bot can refer to the referenced vocabularies to gather the meaning of the
> > data on the page.
>
> > Thanks in advance for any thoughts on this topic,
>
> > Bruce
>
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