The companies should never be allowed to deny the user/public's rights. For software (and everything which aims at doing a work: cooking recipes, scholar manual, etc.), they should be (I believe) the four freedoms as defined here: https://www.gnu.org/philosophy/free-sw.html

For the sport games, music, videos and so on, the public does not really need to directly have the right to modify (but this right should come after a few years, not after 70 or even 90 years, because many artist make great contribution reusing previous pieces of art: Shakespeare, De La Fontaine, etc.). But the right to share its culture should never be denied.

Finally there are the works that engage the author politically (say a manifesto), scientifically (say a thesis) and so on. Again the public must have the rights to share those works. However they should never be modified.

Those are basically RMS' words and I completely share his opinions on the subject.

Finally, you are talking about patents and what has nothing to do with copyright. Contrary to H264, WebM aims at being patent-free and therefore raises less risks for people implementing or merely using this format. That said, it probably infringes many patents because any piece of software implements thousands of "ideas" and software patents are about patenting "ideas" (even trivial ones). They inhibit innovation (the whole objective of the patent law!) and should be abolished.

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