We have free media. Whether one considers Facebook free media or not, we still have access to free media. Facebook doesn't try to oppress every type of media it can, but rather it collects data about its users. Therefore, Facebook is not an attack on our civil liberties. It is completely optional for users and optional to submit data to it.

To make an analogy, Facebook is a tolled bridge on an river that flows downstream for an infinite amount of miles. Anyone can build their own bridge on this river, or use already set up non-tolled bridges. By tolling the people who cross the Facebook bridge, is Facebook really oppressing the entire river and both sides of it? No. They are just making it convenient for users who are in that area, but for a cost.

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