I'd recommend doing it this way: charge a minimum price for the binary version of the program, say, 5 or 10 dollars - and then provide a link to the source code on an FTP server or github etc. That way, people will clearly see that they have the option to get the program for zero cost by manual compilation - but not everyone can be bothered, or is capable of compiling a program - so they'll say "screw it, it's easier if I just buy the program for 5 dollars".

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