> In the UK there are gratis government funded courses (one night a week for six weeks) on starting your own business.

I live in the U.S., not the U.K. The U.S. doesn't have anything like that; if you want to go to school after high school, you have to pay for it (and usually will end up in massive debt for the better part of your young adult life).

> So: You're selling on features, which is known not to work well, rather than benefits as you should do.

I should remove the list of features not shown in the video, then? Alright. Thanks for the suggestion.

Is there something insufficient about the list of benefits I have there now?

> Rather than the defensive 'Not a Fork of SuperTux' - "ReTux is an entirely new game, using those SuperTux graphics you so love."
> "All new game play inspired by Mario[tm] games."
> "A concise pro written Python game you can hack to your heart's content once you have played the original copy and make as many more new games as you want."

Again, thanks for the suggestions.

> As guidelines from 'I am Mongoose So Can You' the 2009 going rate for an original quarter page professional graphic (predominantly from Brazil) for pen and paper roleplaying games was $20-$25 *with all rights* (i.e. the copyright etc all the purchaser's). Around 2012 the best a friend who is a talented non-professional artist could get was $70 for *all* the art for a shareware game on the same all rights deal. As in, it looks like the art costs for this project should be marginal in terms of your budget.

Most of what I want to do is touch up existing stuff; I expect to pay for no more than an hour or two's work for each of those. Rough conservative estimation, $300-$600.

Run animation, I'd expect to be probably around 8 frames or so. Also, it's entirely new drawings, and they would have to match up with the existing arm animations (since I'm using the split animation from SuperTux 0.3.0, not the old Milestone 1 animations). So this one is much more tricky, but I'm expecting to spend a lot more for this than the touch-ups. If I suppose 5 hours for each frame, and since I would want this to be done well, I'd suppose around $1000, again, as a rough, conservative estimation.

But the main reason I don't bother with these estimates right now is I plan on spending whatever is reasonable given the amount raised. Because of this, it could be as little as a few hundred dollars (if the campaign is a complete flop), or it could be substantially larger than my conservative estimates above, perhaps as much as $7500 dollars (if the campaign is a roaring success).

> At the above art costs things like Stickers, Mugs, T-Shirts, Posters, Hoodies etc are all doable with a decent profit level in grades up to a $100 perk. I know I myself like a tangible souvenir.

I don't really think I could do souvenirs, to be honest. The main character is Tux, the Linux mascot, and (almost) all of the graphics come from SuperTux. So any reTux souvenirs would be virtually indistinguishable from SuperTux souvenirs, or in some cases indistinguishable from Linux souvenirs. (Besides, it reeks of pretense. As far as I know, I don't have any fans.)

One possibility I've considered is offering copies on a CD, but what's holding me back from that is I've never given CDs printed labels before and don't want to have to deal with that new experience here. On the other hand, I could sell such CDs with "reTux" just written on the CD with a permanent marker, but that seems like it would a bit tacky.

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