I agree with you that this DOES need to be a co-ordinated effort. We have the power we need to win over AMD, provided everybody who cares even in the slightest for this puts in the time to make it known. The winds of change are blowing, but it's up to us to ensure that it's clear what truly is at stake here.

In regards to scepticism, I suspect there is something different this time to before. Firstly, although Microsoft are by no means defeated yet, their power has been waning with the rise of mobile and web-based 'cloud' platforms. GNU/Linux has slowly been gaining traction, to the point where Microsoft must at least appease the Ubuntu-lovers (although liberty is not quite on the agenda, sadly). It's not clear any one company has the power to force chipmakers' arms anymore, though there may still be some tricks they could try.

More to the point, however, there is at the very least a vocal community of 'slacktivists' (and very possibly activists) within the hacker community. The wall of text CalmStorm posted above is a comment posted to a Reddit Ryzen AMA hosted by an AMD representative. It ended up being voted the top comment! The representative then replied, where (in AMD's favor so far) most companies would give the silent treatment, asking that we "believe [him] when [he] says [it] has CEO level attention". A response-post, transcribed by Danish above, further attracted a number of commenters putting money on the line if AMD were willing to share with us. There is hope!

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