I know it's huge. That's why I cut these companies some slack if or when they agree "you go here and we'll go there and cover more people instead of competing over the same small scraps."
A lot of people like to point to Europe or Japan or something, but an example of how much easier it is for them is Germany who has a population of 80 million people in a land mass the size of Montana.
Where I live, it's miles and miles and miles in between very small towns and neighborhoods. There are many parts not far from where I live that have no internet service at all, unless they want to do satellite.
And even satellite is hampered by laws such as fair access doctrine. For example, I would gladly pay quadruple for internet if I could get quadruple the amount of GB every month. But nope, I'm not allowed to. Meanwhile, my neighbor who uses the internet 5 minutes a day to check her email pays the same amount as me and uses but a fraction of the bandwidth I do. So, instead of getting faster internet through satellite, I get slower, but unlimited, internet through DSL.
If you really want awesome internet, it's in your best interest to get government out of the situation as much as possible.
