On Sun, Feb 1, 2009 at 1:39 PM, Jim Ellwanger <[email protected]> wrote: > Just for the record, he did mention the name, at the very end of his > monologue -- and then the very first commercial was for said film, > followed by the first of the Pepsi commercials based on the > "MacGruder" sketches (which got me to stop fast-forwarding and watch, > so they did their job perfectly).
Me too. And, according to Variety, NBC is using the commercial as a show element, making people watch a different commercial first before watching the Pepsi commercial: http://www.variety.com/article/VR1117999408.html?categoryid=14&cs=1&nid=2562 Live from New York, it's ... a Pepsi commercial disguised as a "Saturday Night Live" skit. Regular "SNL" viewers are familiar with "MacGruber," the "MacGyver" parody starring Will Forte as a gadget-loving hero whose bomb-defusing attempts always end with an explosion. On Saturday, "MacGruber" was back --but the skit, which guest starred original "MacGyver" star Richard Dean Anderson, showed up in the middle of several commercial breaks. By the second spot (which took on the exact same form as past, actual "MacGruber" appearances), it was clear why: The sketches were actually ads for Pepsi. You are such a sell-out," Anderson admonished "MacGruber," who by the second spot was chugging the soda and asking the original "MacGyver" to call him "Pepsuber." The "MacGruber" Pepsi spots may be the most cunning use of TiVo-proofing yet. Viewers fast-forwarding through commercials would have stopped and watched, under the assumption the break was over. Further blurring the line between commercial and "SNL" sketch: NBC"s website now includes video of the "MacGruber" Pepsi gags along side clips from this Saturday's other "SNL" sketches. NBC has even attached commercials in front of the "MacGruber" Pepsi spots -- essentially asking web users to view a commercial in order to watch another commercial. --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... Smart (TV) People on Ice! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
