On Mar 16, 10:01 am, Bob in Jersey <[email protected]> wrote:
> The advertisers can't have it both ways (fewer spots + better rates),
> a source tells MediaPost...
>
> http://www.mediapost.com/publications/?fa=Articles.showArticle&art_ai...
>
> No comment from the network's folk...
The article mentions a "Lie to Me" promo that's just Tim Roth looking
and talking into the camera with the title underneath him as a "DVR-
proof" promo--I've been noticing that movie ads lately have been
putting the title and "Opens Friday" or "Now Only in Theaters" at the
top of the screen in the black stripe over the letterboxed picture all
through the spot. Seems to me that that is a special gift to DVR
users.
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