On Mon, Mar 16, 2009 at 8:10 AM, Mark J. <[email protected]> wrote:
> I've been noticing that movie ads lately have been
> putting the title and "Opens Friday" or "Now Only in Theaters" at the
> top of the screen in the black stripe over the letterboxed picture all
> through the spot.  Seems to me that that is a special gift to DVR
> users.

It seems to me it is done for the same reason the networks introduced
"bugs" in the corner of their respective programing. At the time,
their programing was so unoriginal and uninspired that viewers needed
to be constantly reminded which network they were watching.
-- 
Kevin M. (RPCV)

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