After stability between week 2 and week 3, Leno went down about 10% from week 3 to week 4. Most of the loss came on Monday and Tuesday, and it is possible that he lost some east coast viewers to the big MNF game. Again, if he stays within 5 and 6 million viewers then he is probably fine (though it seems the affiliates are bitching about the hit their local news is taking, see e.g. http://www.newsday.com/entertainment/tv/jay-leno-s-show-is-bad-news-for-late-news-1.1513046). NBC is really starting to emphasize the "we will kick their ass during rerun season" mantra, which to be fair was something they have been saying all along. It will be interesting to see what happens to Leno's viewership during weeks when ABC and CBS are in reruns - I wonder how many people really will watch new Lenos rather than reruns of their favorite programs? With DVR I almost never watch reruns anyway, but unless there was a compelling guest, or some issue I was curious to see Leno's take on, I doubt a rerun would drive me back to Leno (but then, I begin with a more negative set point towards Leno than most people). The numbers below come for the most part from TV by the Numbers, which seem to be a little different from some other sources.
WEEK 1 2 3 4 Monday: 18.4 5.67 5.64 4.3 Tuesday: 10.7 6.3 7.12 6.2 Wednesday: 13.1 6.4 5.99 5.74 Thursday: 8.8 4.99 4.96 4.85 Friday: 7.4 5.68 5.49 5.33 Average: 11.7 5.81 5.84 5.28 --~--~---------~--~----~------------~-------~--~----~ TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en -~----------~----~----~----~------~----~------~--~---
