Here is one of the quotes I have been referring to as suggesting that the affiliates were contemplating some kind of action if Leno's ratings did not improve after November (http://www.broadcastingcable.com/article/366935-NBC_Affiliates_Standing_by_Jay_Leno_Show_.php):
"NBC affiliates board chairman Michael Fiorile, sounding weary of addressing the Leno effect, says the affiliate group is not panicking. "It's early," he says. "We'll look at it when November's over. If it improves the way we hope it will, we're in it for the long haul. If not, we'll take a look." Reading this whole article again I think I begin to understand something that has been puzzling me, which is why would Fiorile say he would make an evaluation after November, when the JLS is designed to have its main advantage in rerun heavy months like December, now a sweeps month like November. What I see now is that, outside of the top 24 markets, most affiliates have to wait until after the November seeps to get objective, systematic data about their ratings. This suggests to me that the quote above does not mean so much they will base their decision on how Leno did in November (which is what I have been assuming) but rather that once they get their sweeps book in they will see how they have been doing with Leno all quarter. I wonder if anyone knows when these November sweeps ratings come out? Tuesday is December 1. On Sun, Nov 29, 2009 at 1:55 AM, JW <[email protected]> wrote: > My impression, as a total outsider, is that affiliates have much less > autonomy than they used to. It's now rare that network programs get > preempted for something local, whether it's a sporting event, a > make-good movie, or public affairs programming. I find it hard to > believe that a station wouldn't do better on Saturday with a local > team's game than with the usual reruns, but it doesn't happen in > Pittsburgh anymore, and I assume we're not unique. > > If one affiliate doesn't want to air Leno in his designated slot, the > network can act tough, like they did with Boston. If many don't want > to air him, then NBC will have to react. > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
