Ah, I see I pretty much agree with AB. Kevin, AB's point is not about going from broadcast to cable, but about the benefits of lowered expectations, which (as I noted in a different thread) is what Conan will have at TBS that he would not have had at Fox.
AB says TDS gets 1.7M and Colbet 1M, so I guess that means Comedy Central averges about 1.4M for the 60 minute slot. Lopez was getting 1M in that slot at TBS. AB says Conan was getting 2.5 (I think it was more like 2.7 or 2.8) at the Tonight Show. If Coco gets 1.5M or more at Comedy Central he will be a "winner" - AB seems to think he will improve on this Tonight Show numbers but I think that is very unlikely. I think Conan will benefit from TBS MLB playoff promotion, if Coco's people can have some input into the campaign and not annoy the hell out of the audience. I have been driven away from every show TBS has ever promoted during baseball because of how obnoxious they are. One thing I have not seen yet - Lopez is in LA (I think, I have never seen it), that suggests that Conan will not be in LA. I suppose he could do it out of Atlanta to really change things up (or Boston?) but opens the possibility that he will return to NYC, which I think would be very wise. The weakest component of Conan's Tonight Show to me (aside from the studio space that never seemed to fit) was how out of place Conan seemed in Southern California. OTOH, NYC would put him even more directly in competition with TDS and CR for celebrity guest sloppy seconds (and thirds and fourths) from Dave and Regis the Today Show. If he stayed in LA he might be able to get the celebrity jump on the Comedy Central shows, which may have some advantage. On Mon, Apr 12, 2010 at 12:47 PM, David Bruggeman <[email protected]> wrote: > All true. But I think AB's larger point is that Conan has a much better > chance of re-establishing and expanding his brand on cable than he will on > network. He had his cup of coffee on The Tonight Show, and since his > network option at this time would not allow him the kind of opportunities > Letterman or Stewart (he's got a piece of The Colbert Report) have > (production company, influence over the lead-out, etc.), he went where he > could get them. > > That said, I think TBS is a crappy cable network, and don't expect a hell > of a lot of support from them. Their late night efforts have been wildly > uneven, and don't think Conan billboards during baseball playoffs will work > for them promotions wise (a la Frank TV from a few years back). > > Conan, whether you agree or not, feels he has earned the right to do things > as close to on his terms as possible. It sucks that TBS is where he seems > to have the best opportunity. > > David > > ------------------------------ > *From:* Kevin M. <[email protected]> > ** > > On Mon, Apr 12, 2010 at 12:18 PM, David Bruggeman <[email protected]> > wrote: > > I found it persuasive, YMMV. > > > > http://ow.ly/1xuYp > > Aaron cites Stephen Colbert as who to look to as a guide to TV > success, but Colbert didn't go from network to cable. He went from > cable to cable -- same channel 30 minutes later. > > Can Conan be successful on TBS? Sure, as long as you don't define > success as achieving as high or higher ratings as anyone else in > network late night television (no way Conan on TBS beats Leno on NBC). > In fact, Conan will have to compete with Stephen Colbert and Jon > Stewart, since they'll be sharing the same timeslot and roughly the > same demographic. > > -- > Kevin M. (RPCV) > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > > To unsubscribe, reply using "remove me" as the subject. > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
