On Sat, Jul 3, 2010 at 6:41 AM, Jason Carpio <[email protected]> wrote:

> I use the playon application ($20 one time) to stream free hulu to my tv.
>
> I guess I don't understand who they're trying appeal to.  for 11/month (or
> 9 for SD), anyone can access to the bigger netflix library plus a blu-ray
>

After years of opposition, last week I signed up for the 2 week free netflix
trial. I am now an apostle for it (will convert to the $8.99/month SD after
next week). I get as much or more content, more flexibility, and more access
for less money than DirecTV. Longer story below for those who care, but my
experience when I went to cancel most of my movie subscriptions with DirecTV
after getting the netflix religion is that DirecTV is feeling the heat from
netflix, and may be considering some kind of response.

Last week my 12 year old son and I wanted to watch Season 4 of Buffy (that's
another long story). I was about to buy the DVDs for $20.00, then my
daughter said we just watch it online. Hulu only provides access to one
season of Buffy at a time, last week it was Season 3 (which we had just
finished) and now it is Season 1). We tried watching one episode on some
free service, but the quality was really poor, and it was a pain in the neck
to access, and I felt like I was opening myself up to all kinds of viral
infections. It was then I spotted an ad for Netflix - free 2 week trial. I
figured I might as well try it. Suffice it to say we have fallen in love
with it. It does not give you online access to everything in their library -
a lot of the recent stuff is only available on DVD - but a lot of the old
stuff is online, and it is really easy to view. We use the SD, and the
quality is quite nice on my iMac monitor. An added bonus that I had not
anticipated is that you can access the netflix using your television in
multiple ways (we use my son's Wii and his PS3) - this means I can watch
netflix on my tv while using my computer to work (which is how I "watch" 90%
of my tv) and it means my wife can watch the netflix in our room and or my
son can watch it in the living room. Even better, my two college daughters
(for the summer one in Manhattan, the other in DC) can watch using the same
netflix, at no extra cost, using our account and password. We have found
that a max of two machines can be accessing the content at the same time,
which has been a problem once or twice already, but we can work that out.

My netflix experience brought my Directtv movie channel subscriptions into
question. Currently I have the maximum package, with all the premium
channels. I have single friends who wonder why I would ever pay that much
for movies on TV - the simple answer is to calculate the cost of taking a
family of 5 out to the movies once a week, which I was doing 8 years ago. If
there is even one film a month on all of those premium channels that I watch
with my family instead of going out to the movies, I am significant dollars
ahead). However, the truth is that now we do not watch 95% of the movies on
these channels, especially with my older kids out of the house, and they can
not access those subscriptions from college. I called Directv and asked them
to take me down two levels in package, and add back only HBO & Showtime.
This amounts to canceling 18 distinct movie channels - not counting
duplicates on some of East and West coast feeds (I would not have Starz or
any Encore channel, or TMC or MAX or FLIX or Extra or Sundance or IFC
anymore). The savings to me would be a net of $24.00/month ($288.00/year)
$33.00/month savings from canceling the movie channels + 9.00/month for
netflix. I could save another $8/month if I cancel Showtime too, which would
be a total net savings of $32/month ($384/year). I will probably cancel
Showtime too after Dexter's run this fall.

But when I told Directtv I wanted to cancel all the movie channels they
immediately offered to cut my fees by $10.00/month for three months. I
paused and then declined, saying it was no longer worth it to me, and then
they offered to cut my fee by $20.00/month for 6 months. I paused again,
partly to see if they would go lower, partly to do the math. Their offer
means I would be paying $13/month instead of $33/month for all of the movie
channels. That is pretty good, though I am not sure paying $13/month for a
service I don't need any more is really a good idea. I can still cancel at
any time, and might. But the point here is that, for me, the $9/month
netflix subscription gives me more (in terms of programming and flexibility
and access) than the $33/month of movie subscriptions I was getting through
Directv (not counting HBO or Showtime). I guess I can just pay for Showtime
in the months that Dexter is showing if I don't want to wait for DVD, which
would be pretty much the cost of buying Dexter on DVD.

All of this to say, it seems to me that DirecTV is feeling the threat from
netflix, since they were so ready and quick with their counter-offer. Are
there a lot of people doing what I am on the verge of doing - canceling
DirecTV service because of netflix? Maybe they are hoping I will forget to
cancel in 6 months after their price cut expires, but that seems a little
too much wishful thinking for a real business plan. Is it possible that
DirecTV is planning to both making their content easier to view online, and
to give subscribers access to a bigger library of movies and television
programs to compete with services like netflix, and they just want to hold
on to people like me long enough to let us see what they have? One feature
that would probably keep me with premium access at DirecTV is if they had
online access "on demand" to recent live programming, like sports and news.
I love DirecTV mostly because it makes it so easy for me to time shift
sports programming. But I am at the point where it would be nice if I didn't
even have to schedule a recording - if I could just log on to my account and
pick any basketball or football or baseball game that I have already paid to
have access to through DirecTV on my television, and just watch it on my TV
or computer. This would be particularly nice when I am traveling. They do
have this already for some content, but not live sports or news, and you
have to have the HD service, which we do not have.

-- 
TV or Not TV .... The Smartest (TV) People!
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