On Tue, Jul 27, 2010 at 2:09 PM, Kevin M. <[email protected]> wrote:


>
> If affiliates wish to remain viable, and I'm not suggesting they
> should, they need to expand and enhance local news coverage. They need
> to become tools for the community. They need to do the opposite of
> what has been going on the last year or so.
>


Our local NBC affiliate is adding a new public affairs show to run at 4:30
p.m. through the election season and then through the biannual legislature,
which should start in February and end in June.
But they've also gotten rid of their weekend anchors and use their sports
guy as a weekend anchor. He was also filling in for not one but both morning
news personalities. They also bounced their veteran female morning news
anchor for someone who is about the same age but appears to be fresh out of
college. The morning male anchor is married to the hottie evening news
anchor, so I think he's less expendable.
Maybe the message here is volume, not depth.

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