On Mar 30, 9:24 am, Steve Timko <[email protected]> wrote: > What are the "Mad Men" demographics? That's got to be worth something to > advertisers. I can't think of many dramas that can appeal to high > demographics like "Mad Men."
I would presume upper-income, which seemed to be History Channel's main draw to advertisers. But when "Walking Dead" pulls more viewers (and more viewers in the money demos, as in 18-49 and, I would suspect, the coveted 18-34 male that advertisers will pay a huge premium for), upper-income viewers tend to be put by the wayside (just look at the current History schedule, which must draw young male demos but must repel the upper-income demos that used to be the channel's bread-and-butter). -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
