On Wed, Mar 30, 2011 at 10:32 AM, Mark J. <[email protected]> wrote:
> > > On Mar 30, 9:24 am, Steve Timko <[email protected]> wrote: > > What are the "Mad Men" demographics? That's got to be worth something to > > advertisers. I can't think of many dramas that can appeal to high > > demographics like "Mad Men." > > I would presume upper-income, which seemed to be History Channel's > main draw to advertisers. But when "Walking Dead" pulls more viewers > (and more viewers in the money demos, as in 18-49 and, I would > suspect, the coveted 18-34 male that advertisers will pay a huge > premium for), upper-income viewers tend to be put by the wayside (just > look at the current History schedule, which must draw young male demos > but must repel the upper-income demos that used to be the channel's > bread-and-butter). > > I don't get the whole cutting of two minutes thing. Does AMC pay by the minute of show? If the shows run over, they run over. They're not on a broadcast network that needs to be rigidly timed. They should run more like HBO where the show runs as long as it needs to run. You could probably put in more ads that way anyway. > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en > -- +++++++++++++++ Joe Coughlin http://www.twitter.com/inturnaround -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
