I hope it's USA (or CNBC). But I fear (and think) it'll be Universal Sports.

The WSJ's coverage this morning lead with the angle the NBC is now taking a 
serious attempt at ESPN. Three thoughts: Kabletown tried this five years ago 
when they went after the MLB and NFL rights and got squadoosh. You will never 
be able to win unless you can get your channel on non-digital cable. And unless 
Ebersol is abandoning his stance against mindlessly bidding on sports 
properties, I'm not sure what he's going to get the rights to he doesn't have 
now.

On Apr 20, 2011, at 12:58 AM, JW <[email protected]> wrote:

>> Also, "It marks the first-ever national distribution
>> of all Stanley Cup Playoffs games, including, for the first time,
>> exclusive coverage starting with the conference semifinals." Given
>> that Versus only has one channel, I'd have to assume that means that
>> some games will have to go to NHLN.
> 
> From the linked release:
> 
> '"Dick Ebersol, chairman of the NBC Sports Group, told assembled media
> at NHL offices in New York (plus others on a conference call) that
> every postseason game will be broadcast in entirety on NBC, Versus or
> "a major NBC Universal national cable channel."'
> 
> So USA (or another Kabletown property) will get those games, not NHLN.
> 
> And the league has just made local rights a little less valuable,
> since the local rightsholders won't have access to the "rabid fan base
> in each and every city during the playoffs" (Ebersol) after the first
> round.
> 
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