On Tue, Oct 4, 2011 at 10:29 PM, Joe Hass <[email protected]> wrote: > For example: American Idol followers tend to also follow Verizon, > Blackberry, and Disney. > > The biggest overlap is with "Dancing With The 'Stars'" and a brand > most associated with men. > > http://adage.com/article/digital/social-media-nielsen-tv-ad-buyers/230146/
I'll attribute this to being older than the target market here, but I don't get the idea of following big brands. So 1) people generally think like I do and those who follow big brands are dumb and gullible, or 2) I'm out of the loop and following the big brands is a meaningful activity. I'm not denigrating Twitter - I like craft beers and I follow local breweries and beer bars to get timely information about upcoming seasonal beers and tastings or other events. So I get the idea of following small businesses with frequent changes in their product lines. But I don't get why somebody would follow Coca Cola. -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
