On Sat, Mar 17, 2012 at 7:51 PM, Joe Hass <[email protected]> wrote:

> CBS's prime-time logo uses the Gotham font for CBS.
>
> CBS Sports's logo uses that font they've been using for 30 years for CBS.
>
> CBS's logo during the Mens D1 Basketball Tournament? The classic,
> serif font for CBS.
>

Well, that font and the font CBS used last year for primetime (for the
continuous scoreboard that runs at the *top* during the game -- check it
out on TBS/TNT when they start airing games tonight).

The "March Madness" graphics were made by those who Turner usually turns to
for its sports graphics. I figure CBS at first provided the "CBS
Corporation" permanent logo, before giving them the then current 2011
network logo. Thus why the graphics are similar to those for the NBA on TNT.

CBS only uses this package (graphics and music) during the time they share
the tournament with Turner (beside for a few times the music was called up
[accidentally?] during promos within college football).

-- 
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