On Sat, Mar 17, 2012 at 10:09 PM, Wesley McGee <[email protected]>wrote:
> On Sat, Mar 17, 2012 at 7:51 PM, Joe Hass <[email protected]> wrote: > >> CBS's prime-time logo uses the Gotham font for CBS. >> >> CBS Sports's logo uses that font they've been using for 30 years for CBS. >> >> CBS's logo during the Mens D1 Basketball Tournament? The classic, >> serif font for CBS. >> > > Well, that font and the font CBS used last year for primetime (for the > continuous scoreboard that runs at the *top* during the game -- check it > out on TBS/TNT when they start airing games tonight). > Going further, while the logomark for CBS Sports uses one logo, the font CBS uses for its name during the individual sporting events is different still. http://en.wikipedia.org/wiki/File:SEC_on_CBS.png http://en.wikipedia.org/wiki/File:Nfloncbs.png CBS doesn't seem to feel the need to have a consistent typeface for its name; the important part of the brand is the "Eyemark". But the official font for the company is the a variant of Didot (called CBS Didot). Also, while looking up "CBS Didot", I found that the font they used up until last year for primetime is probably "Infinity". Well, one of several different fonts that are all named Infinity. http://en.wikipedia.org/wiki/File:CBS_modern_logo_wordmark.svg -- Wesley McGee http://www.ambivi.com http://sterlingnorth.vox.com http://drawing-a-blank.tumblr.com Twitter: @westwit G+: http://plus.google.com/113413697748381364954 Facebook: http://www.facebook.com/wesleymcgee -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
