On Sat, Mar 17, 2012 at 6:41 PM, Wesley McGee <[email protected]>wrote:

> On Sat, Mar 17, 2012 at 10:09 PM, Wesley McGee <[email protected]>wrote:
>
>> On Sat, Mar 17, 2012 at 7:51 PM, Joe Hass <[email protected]> wrote:
>>
>>> CBS's prime-time logo uses the Gotham font for CBS.
>>>
>>> CBS Sports's logo uses that font they've been using for 30 years for CBS.
>>>
>>> CBS's logo during the Mens D1 Basketball Tournament? The classic,
>>> serif font for CBS.
>>>
>>
>> Well, that font and the font CBS used last year for primetime (for the
>> continuous scoreboard that runs at the *top* during the game -- check it
>> out on TBS/TNT when they start airing games tonight).
>>
>
> Going further, while the logomark for CBS Sports uses one logo, the font
> CBS uses for its name during the individual sporting events is different
> still.
> http://en.wikipedia.org/wiki/File:SEC_on_CBS.png
> http://en.wikipedia.org/wiki/File:Nfloncbs.png
>

Now that we're into the CBS exclusive part of the NCAA Championship,
they're now using the CBS Sports logotype in the onscreen graphics,
including a bridge-show that is branded as "CBS SportsDesk" -- well aside
from the end credits where the CBSSports.com logotype always appeared at
the end of a CBS-aired game. (That said, I don't recall seeing the
equivalent SI.com graphic this year for games that aired on the Turner
nets. If anyone paid attention to such a thing, did it appear at all? Or
did Turner's assuming management of NCAA.com lead to the decision to not
emphasize SI.com?)

-- 
Wesley McGee
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