Dish chief Charlie Ergen gave a rare interview to the *Wall St Journal*<http://online.wsj.com/article/SB10001424052702303296604577452332545810776.html?mod=WSJ_hps_LEFTTopStories>(hurry before the paywall closes)... highlights:
With the new service, Mr. Ergen aims to force the networks to develop "more meaningful" ads, using, for example, demographic targeting of viewers. "Ultimately, broadcasters and advertisers have to change the way they do business or they run the risk of linear TV becoming obsolete," he said. "I think the conversation is going to go a lot faster because now there is a risk of inaction as opposed to no risk of inaction." "If the ad is skipped, the consumer likes it, but it's not necessarily good for me and it's not necessarily good for the broadcaster because I'm in the same ecosystem as him," Mr. Ergen said. "So we have to figure out how the broadcaster benefits, we benefit and the consumer continues to feel like he gets a fair deal. So maybe [the consumer] pays a little bit less for 'retrans,' his bill doesn't go up by double digits every year.... That's an interesting conversation to have." -- BOB -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
