>From Ergen's perspective, this comes back to the fundamental "everyone wants to go to heaven but no one wants to die" issue: either users have to start giving up some information to get stuff for free (via targeted advertising) or they need to pay for it. The problem is that way too many people refuse to buy into that deal, and you get the industry perspective of wanting someone to pay for it, but with no one willing to be the first to step over that transom.
On Fri, Jun 8, 2012 at 8:06 PM, Bob in Jersey <[email protected]> wrote: > Dish chief Charlie Ergen gave a rare interview to the Wall St Journal (hurry > before the paywall closes)... highlights: > > With the new service, Mr. Ergen aims to force the networks to develop "more > meaningful" ads, using, for example, demographic targeting of viewers. > "Ultimately, broadcasters and advertisers have to change the way they do > business or they run the risk of linear TV becoming obsolete," he said. "I > think the conversation is going to go a lot faster because now there is a > risk of inaction as opposed to no risk of inaction." > > "If the ad is skipped, the consumer likes it, but it's not necessarily good > for me and it's not necessarily good for the broadcaster because I'm in the > same ecosystem as him," Mr. Ergen said. "So we have to figure out how the > broadcaster benefits, we benefit and the consumer continues to feel like he > gets a fair deal. So maybe [the consumer] pays a little bit less for > 'retrans,' his bill doesn't go up by double digits every year.... That's an > interesting conversation to have." > > > > -- > BOB > > -- > TV or Not TV .... The Smartest (TV) People! > You received this message because you are subscribed to the Google > Groups "TV or Not TV" group. > To post to this group, send email to [email protected] > To unsubscribe from this group, send email to > [email protected] > For more options, visit this group at > http://groups.google.com/group/tvornottv?hl=en -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
