On Tue, Jul 17, 2012 at 6:18 PM, Brad Beam <[email protected]> wrote:
> ----- Original Message ----- From: PGage > > > BTW, where is Leno on this list? >> > > Using the "Times"' methodology -- "Forbes" has Leno earning $32M for the > fiscal year 2010-11, and "Tonight" had 3.78M viewers on average for 1Q12. > > That puts him at $8.56, slotting him just ahead of Jon Stewart ($8.24) at > #4 behind Letterman. > Even though I don't think the metric is a valid indicator of these performers, at least it provides a common ruler for evaluating those in the same category, like late night hosts. For some reason the NBC Late Night hosts were not included in the LAT's sample. Thanks to Brad we now have Leno's number. It was hard to find Fallon's salary - Forbes did not seem to list him. Foxbusiness.com reports that he makes $5M/year ( http://www.foxbusiness.com/industries/2012/04/04/highest-paid-hosts-on-late-night-tv/). I am going to use 1.6M as Fallon's total viwership ( http://www.thefutoncritic.com/ratings/2012/06/28/jay-leno-and-jimmy-fallon-deliver-number-1-finishes-for-the-second-quarter-of-2012-vs-the-abc-and-cbs-time-slot-competition-118110/20120628nbc04/) but this might be a little high. 5/1.6 = 3.13. Also missing from the list is Conan. Celebrity Net Worth reports his salary to be $10M/year ( http://www.celebritynetworth.com/richest-celebrities/richest-comedians/conan-obrien-net-worth/), the LAT reported that Conan was getting 1.1 total viewers last February ( http://latimesblogs.latimes.com/showtracker/2012/02/conan-obrien-tbs-renewal-shows-power-of-team-coco.html), so I will use that. 10/1.1 = 9.09, so that is his number. That gives the following rankings for 9 Late Night Hosts (have I forgotten anyone?): 1. Handler: 16.7 2. Letterman: 9.69 3. O'Brien: 9.09 4. Leno: 8.56 5. Stewart: 8.24 6. Ferguson: 5.67 7. Colbert: 3.75 8. Kimmel: 3.33 9. Fallon: 3.13 The median for this group if $8.24. Letterman, O'Brien, Leno and Stewart all seem to be broadly around the same level ($9.69 to $8.24/viewer) - though of course Stewart (like Colbert below him) is getting paid for only 30 minutes per show, 4 shows per week, or 2 hours of programming/week vs the 5 hours/week the other guys produce (I am not sure if Handler is 30 or 60 minutes). Handler does seem to be an order of magnitude higher than they guys, with Colbert, Kimmel and Fallon being real bargains. Kimmel seems to be the biggest bargain of the whole group, getting paid only 20 cents more per viewer than Fallon even though half of his show is 30 minutes earlier, and presumably charging more in commercials (which, BTW, seems like the better unit here - how much is each of these guys being paid per dollar of add revenue they generate per week?). -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
