On Fri, Jul 27, 2012 at 12:29 AM, PGage <[email protected]> wrote:

> I am on the Twitter, but have never really used it much, and do not really
> understand it that well, especially those "hashtags". Occasionally I will
> go on there to see what some of the people I "follow" are saying from time
> to time. Today I happened upon the  
> *#**RomneyShambles*<https://twitter.com/#%21/search/%23RomneyShambles>hashtag 
> while checking on something else, and was impressed with how
> consistently funny many of the posts were (so many of the posts I have seen
> on other trendy hashtags are just stupid).
>
> Anyway, all of that prompts this: Where do these hashtags come from? Is
> there some central person at the Twitter who sets them up, or are they some
> kind of emergent property of the stream? If the latter, shouldn't we see a
> lot of failed variations - tags that people tried to start but did not
> attract a critical mass?
>

Hashtags can be made by anyone. All you have to do when tweeting something
is to type a "#" before a word. And yeah, there are plenty that go
absolutely nowhere, like a lonely kid shouting into a windstorm. Twitter
has an algorithm that tries to pull out new and popular ones for the
trending topic list. (Which also sees if unhashed phrases are being used
over and over, too.)

Now, that #Hashtags have become a thing, groups and companies usually not
associated with Twitter (exception to be noted shortly), will try to hype a
particular hashtag to get traction -- maybe through TV ads or a bug, or
through a Tweet on their official twitter account. They do this as to try
to not have tweets about their show/movie/product fragmented. (So tweets
about "How I Met Your Mother" is encouraged to be tagged #HIMYM, rather
that #HowIMetYourMother -- also, the former is shorter.) The exception to
the "not associated with Twitter" bit is the promoted topic feature of
Twitter. Companies can pay to have Twitter promote a #Hashtag or a phrase
in its Trending Topics, too... so it is mostly user generated, but with
some bits of nudging by companies or important people.


-- 
Wesley McGee
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Twitter: @westwit
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