On Thu, Jul 26, 2012 at 10:37 PM, Kevin M. <[email protected]> wrote:
> Hashtags primarily evolve two different ways. First they are -- in > fact -- generated by the users, sometimes using common sense (#OWS for > Occupy Wall Street or #RIPWhitney when Whitney Houston died), other > times as a fluke (#MyPenisAsAMovieName). The second way a hashtag > starts is through a promotional campaign -- large companies have > realized the power of Twitter versus conventional marketing and can > guide people to info about their product of choice (#DarkKnightRises). > On Thu, Jul 26, 2012 at 10:42 PM, Wesley (in Texas) <[email protected]>wrote: Now, that #Hashtags have become a thing, groups and companies usually not associated with Twitter (exception to be noted shortly), will try to hype a particular hashtag to get traction -- maybe through TV ads or a bug, or through a Tweet on their official twitter account. They do this as to try to not have tweets about their show/movie/product fragmented. (So tweets about "How I Met Your Mother" is encouraged to be tagged #HIMYM, rather that #HowIMetYourMother -- also, the former is shorter.) The exception to the "not associated with Twitter" bit is the promoted topic feature of Twitter. Companies can pay to have Twitter promote a #Hashtag or a phrase in its Trending Topics, too... so it is mostly user generated, but with some bits of nudging by companies or important people. ************************** Thanks to both Kevin and Wesley for this. Does this mean it might be possible for either presidential campaign to pay for a promoted hashtag? Is it possible that the Obama Campaign, or some affiliated group, paid for the current Romeny tag that seems to be so popular? <wait, going to check something> I see on the Twitter right now the top hastag under trends is something to do with Nike, and there is an arrow followed by the word "promoted". That suggests that even if a political campaign could pay for a hashtag, we would know that they (or at least, somebody) paid for it - assuming it is a requirement that the promotion be disclosed? -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en
