On Thu, Mar 21, 2013 at 5:54 AM, Jon Delfin <[email protected]> wrote:
> On Thu, Mar 21, 2013 at 1:46 AM, Joe Coughlin <[email protected]> > wrote: > > Also keep in mind that 90 minutes of network time in 2013 is a lot > different > > than 90 minutes of network time in 1968. > > If the CBS morning show can be taken as a model, 90 minutes of network > time is about 45 minutes. I thought Letterman had the worst ratio of > program time to ad time, but I think the morning show is even worse. It always seems to me that Dave has an almost unbelievably generous ratio of content to ad (I assume Leno is the same), for the first 35 minutes or so, and then they cram in the commercials like crazy. Sometimes they have one fat ad break between act 1 and 2, go right from the top 10 to the first guest. Which kind of brings me to my main point here. Even if energy, and ratings for the last 30 minutes of a 90-minute 11:35 show took a large dip, I could see the ratings being higher for those last 30 minutes than the first 30 of a 12:35 show. And, if they kept a 60 minute late, late show, I would bet the first 30 minutes of that program would have higher ratings from 1:05 to 1:35 than the second half of a late late show has now. But I guess they would be required to average the ratings over the entire 90 minutes, and sell ads at that price for the whole show - or could they separate ratings for the first 60 minutes vs the last 30 minutes (or even in three 30-minute segments) and charge different rates in each segment? I don't see Dave, or Leno, going to 90 minutes ever, but it might be interesting to see what the younger guys could do with that kind of time. For Fallon particularly it would be a way for him to integrate doing a more "grown-up" show at 11:35 while staying in touch with some of his more sophomoric stuff in the later segment. My plan for the Post-Dave transition at CBS is to bring in someone new to take over at 11:35 (I don't have any real suggestions - I don't think C-Ferg would work, I want the Comedy Central guys to stay where they are - how about someone like Tina Fey?) and then give Dave a 30 Minute, Bob Costas like show at 12:35, which he could tape several of in one day in advance just interviewing interesting people. -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
