I've been giving some thought to the recent confirmation that NBC is building a new studio in NY for Fallon; conventional wisdom is that when (not if) he gets "Tonight", he'll stay in New York. That would dramatically shift the balance of late-night power back to the east coast with Fallon, Dave, Stewart & Colbert (+ SNL), leaving only Kimmel and Ferguson on the west coast. Things are going to get interesting...
As for the 90min idea...if I were programming that block, I'd run Fallon for 90min, insert "Last Call" at 1:05am and then turn the 1:35-2:05 block back over to the affiliates. The only downside of this plan is that it means the end of "Late Night" as a franchise - unless Fallon carries that title with him to 11:35. (I only float this as a possibility because a) Fallon doesn't have the grand aspirations of hosting "Tonight" the way Jay, Dave & Conan did, and b) after Leno's antics, the "Tonight" name and legacy may be tainted beyond recovery, whereas "Late Night" is still a viable property.) On Thursday, March 21, 2013 12:24:27 PM UTC-4, PGage wrote: > > On Thu, Mar 21, 2013 at 5:54 AM, Jon Delfin <[email protected]<javascript:> > > wrote: > >> On Thu, Mar 21, 2013 at 1:46 AM, Joe Coughlin >> <[email protected]<javascript:>> >> wrote: >> > Also keep in mind that 90 minutes of network time in 2013 is a lot >> different >> > than 90 minutes of network time in 1968. >> >> If the CBS morning show can be taken as a model, 90 minutes of network >> time is about 45 minutes. I thought Letterman had the worst ratio of >> program time to ad time, but I think the morning show is even worse. > > > It always seems to me that Dave has an almost unbelievably generous ratio > of content to ad (I assume Leno is the same), for the first 35 minutes or > so, and then they cram in the commercials like crazy. Sometimes they have > one fat ad break between act 1 and 2, go right from the top 10 to the first > guest. > > Which kind of brings me to my main point here. Even if energy, and ratings > for the last 30 minutes of a 90-minute 11:35 show took a large dip, I could > see the ratings being higher for those last 30 minutes than the first 30 of > a 12:35 show. And, if they kept a 60 minute late, late show, I would bet > the first 30 minutes of that program would have higher ratings from 1:05 to > 1:35 than the second half of a late late show has now. But I guess they > would be required to average the ratings over the entire 90 minutes, and > sell ads at that price for the whole show - or could they separate ratings > for the first 60 minutes vs the last 30 minutes (or even in three 30-minute > segments) and charge different rates in each segment? > > I don't see Dave, or Leno, going to 90 minutes ever, but it might be > interesting to see what the younger guys could do with that kind of time. > For Fallon particularly it would be a way for him to integrate doing a more > "grown-up" show at 11:35 while staying in touch with some of his more > sophomoric stuff in the later segment. > > My plan for the Post-Dave transition at CBS is to bring in someone new to > take over at 11:35 (I don't have any real suggestions - I don't think > C-Ferg would work, I want the Comedy Central guys to stay where they are - > how about someone like Tina Fey?) and then give Dave a 30 Minute, Bob > Costas like show at 12:35, which he could tape several of in one day in > advance just interviewing interesting people. > -- -- TV or Not TV .... The Smartest (TV) People! You received this message because you are subscribed to the Google Groups "TV or Not TV" group. To post to this group, send email to [email protected] To unsubscribe from this group, send email to [email protected] For more options, visit this group at http://groups.google.com/group/tvornottv?hl=en --- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/groups/opt_out.
