On Tue, Apr 9, 2013 at 8:18 PM, Tom Wolper <[email protected]> wrote:
> On Tue, Apr 9, 2013 at 10:44 PM, David Bruggeman <[email protected]> wrote:
>>
>> If he's looking to televise his podcast, then this would be a return to
>> Costas-era Later.  I'd watch it (probably online), but being in my 40s, I'm
>> out of the likely demo.
>
>
> It was pointed out that the 1:35 AM slot got the same rating no matter what
> was put there. After Greg Kinnear left Later there were lots of guest hosts
> and then SCTV reruns and they all got the same rating. What that ultimately
> means for NBC is that there is no advantage in overpaying for a show for
> that slot. So if they can get Baldwin, fine. The show will catch on through
> DVRs and online viewing. I would just be surprised if NBC was willing to lay
> out the kind of money it would take to get Baldwin.

Tom, I was seconds away from posting almost these exact same words.
The only benefit I could see of NBC burying a Baldwin at that hour
would be to have someone under contract, like Carson Daly, who can be
plugged in as awards show host or New Year's Eve ball watcher.
-- 
Kevin M. (RPCV)

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