This is a nice summary of why ESPN is so afraid of Fox Sports and its kind:

http://www.businessinsider.com/why-espn-may-be-in-trouble-even-though-it-continues-to-dominate-the-competition-2013-11

ESPN's costs for major live sports is going up about 67% soon (from $2.8B
to $4.7B); even though they still dominate, and generate tons of cash
($6.5B & $3.5B from subscription fees and ads respectively), their model
requires them to dominate the cable sports content market. If they become
even a little less than essential for sports fans and their subscription
fees flatten and ad fees fall.

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