On Thu, Nov 21, 2013 at 8:18 AM, Joe Hass <[email protected]> wrote:

> Good article. I have one bicker point: I don't think ESPN is as
> "essential" as the article implies. We might have talked about this in the
> past, but I often wonder what the break down is between "I don't watch
> ESPN", "I watch ESPN for a specific team/event", and "I watch ESPN
> regardless of what's on/because I'm a huge [league/conference/sport] fan
> and they have them." The example of the second group would be a person in
> the Detroit area who watch if they had the Pistons, Tigers, Lions,
> Wolverines, Spartans, or [Directional] Michigan (or any combination
> thereof), but that's it. (SNIP)
>

Your group 2 though is precisely what makes securing live sports contracts
so crucial for ESPN. It is not enough for them to have an NBA deal to get
those Detroit viewers, who will only watch when the Pistons are on. They
need MLB and NCAA and NASCAR and as many more as possible. And if the
Pistons or Tigers or Wolverines start showing up on Fox Sports 1 with any
regularity, ESPN loses those viewers who will do not watch them for poker
or SportsCenter or PTI or Mike and Mike, and puts downward pressure on
subscription fees.

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