What follows in this low-cost strategy, and I think has been presumed, is that
the show stays in New York. The only show that seems to get moved about is The
Tonight Show. Given what Tompkins and Hodgman have been doing, a $2-3 million
salary should be enough compensation. If that was the only factor.
David
From: PGage <[email protected]>
To: "[email protected]" <[email protected]>
Sent: Sunday, March 15, 2015 4:31 PM
Subject: Re: [TV orNotTV] Jon Stewart exits The Daily Show
For context...
Stewart has been by far the highest paid late night host for a while - he makes
a reported $25-30M/year
(http://www.businessinsider.com/jon-stewart-the-daily-show-show-salary-2015-2).
Colbert reportedly signed at CBS for $4.5M/year for three years (though I
suspect that will get renegotiated up significantly closer to the $10M range of
other two network late night hosts after a year or two if he delivers ratings
comparable to Dave).
It would probably take something close to that neighborhood to get some of the
higher profile names being bandied about, assuming they were interested (e.g.
Fey). OTOH, a younger, less well known but high potential name could be had for
something in the $2-3M range. This would probably make CC more profit (10% the
cost at maybe 60% of the ratings), but would shrink their cultural footprint
considerably, and really screw Wilmore..
I continue to believe that CC will go in the lower cost, lower profile
direction, and that TDS will continue to be profitable for them, but will be
nothing like what it has been (and more like what it used to be). Yes, it is
possible that they will get a lesser known host who will prove to have a real
talent for news satire, but that seems very unlikely, and one of the big,
expensive names is too much of a risk. If CC plays small ball (or, at least,
smaller ball) they have a much bigger chance of making money. And the trend in
late night TV is definitely away from investing big bucks in talent - with Dave
and Stewart gone, nobody will be making more than $12M/year (Coco at $12M,
Fallon at $11M, and Kimmel and Handler at $10M).
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