> The immediate thought that came to my mind as I read this: "What would ABC
> have done had the Miracle On Ice been a 10-3 Russian blowout (which was
the
> score of the exhibition game played less than two weeks earlier)?"

Maybe shown a couple of highlights, including goals by the plucky college
kids. What they did show was tape-delayed, so it wasn't like ABC was
building their night around that game. Of course, they had the advantage of
their audience not having easy access to results, so as long as they kept
their cool in the studio, most viewers didn't know what had happened. (I
remember hearing on the radio that the US had scored to tie the game late
in the first period, but having forgotten while watching until I saw the
goal later.)

Jumping back to today, Lester Holt mentioned that the Women's Gymnastics
had taken place without giving the result, while Scott Pelley sort of
apologized/spoiler-alerted before saying that the US women had won.

And to PGage's overall point, which I agree with, I think NBC found and
refined an approach that worked well for them (and that Roone Arledge
pioneered at ABC), enabling them to sell time to Proctor and Gamble as well
as Anheuser-Busch. Although time and technology are overtaking that
approach, NBC is hanging on.

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