Which needs to be pointed out that today, P&G owns Gillette, the "Cavalcade
of Sports" people, boxing in particular (so prevalent that when boxers used
to come out on talk shows, the band would play the Gillette jingle) and
that manly-man brand Old Spice, so NBC would be getting P&G's money
anyway--except that the ads from P&G would be both Gillette and Tide.

Mark Jeffries
Saints Spotlight Editor
[email protected]

On Wed, Aug 10, 2016 at 5:04 AM, JW <[email protected]> wrote:

> > The immediate thought that came to my mind as I read this: "What would
> ABC
> > have done had the Miracle On Ice been a 10-3 Russian blowout (which was
> the
> > score of the exhibition game played less than two weeks earlier)?"
>
> Maybe shown a couple of highlights, including goals by the plucky college
> kids. What they did show was tape-delayed, so it wasn't like ABC was
> building their night around that game. Of course, they had the advantage of
> their audience not having easy access to results, so as long as they kept
> their cool in the studio, most viewers didn't know what had happened. (I
> remember hearing on the radio that the US had scored to tie the game late
> in the first period, but having forgotten while watching until I saw the
> goal later.)
>
> Jumping back to today, Lester Holt mentioned that the Women's Gymnastics
> had taken place without giving the result, while Scott Pelley sort of
> apologized/spoiler-alerted before saying that the US women had won.
>
> And to PGage's overall point, which I agree with, I think NBC found and
> refined an approach that worked well for them (and that Roone Arledge
> pioneered at ABC), enabling them to sell time to Proctor and Gamble as well
> as Anheuser-Busch. Although time and technology are overtaking that
> approach, NBC is hanging on.
>
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