TVBTN is wrong when they say that this basic pattern (that Fallon has lost more than Colbert has gained) has gone un-noticed. I have seen several of the rash of stories over the last few weeks on this topic note just this, and it has been noted here as well.
It looks like two things are happening simultaneously - the late night audience is shrinking (a little faster than the long term decline over the last couple of decades) and Colbert is getting a larger share of the late night audience that is left. Colbert seems not to have suffered the about 4% general loss the other two have, plus he has taken some audience from Fallon. As we have discussed a lot, much of this is because of the greater relevance of Colbert's harder edge political satire. But I think there is another additional explanation. Fallon's appeal has been in large part on his focus on "viral content". Over time though, it would not be surprising if a percentage of the audience that mostly likes those viral components easily digested a day or even a week later online realize they don't have to suffer through the entire show, and do other things at 11:35. A higher percentage of Colbert's audience is likely to perceive that they have to actually watch the show to get the optimal experience. This would only make a difference on the margins, as the core audience of all three shows is still watching most of the show live or recorded - but then we are talking about those marginal differences. On Sun, Mar 5, 2017 at 3:51 PM Steve Timko <[email protected]> wrote: > TV By the Numbers says Jimmy Fallon has lost more viewers than Stephen > Colbert has gained. No explanation why. > > http://tvbythenumbers.zap2it.com/more-tv-news/the-real-late-night-ratings-story-where-has-the-tonight-show-audience-gone/ > > On Sat, Mar 4, 2017 at 3:05 PM, Kevin M. <[email protected]> wrote: > > > > On Sat, Mar 4, 2017 at 2:56 PM Steve Timko <[email protected]> wrote: > >> > >> Kilborn was offered the job hosting the Late Late Show. He played > >> basketball with Rob Burnett. Is there much drama there? > > > > > > Considering how much drama there seemingly was in every other change in > > personnel behind the scenes of the show, one can assume there is an > untold > > story or two > > > >> > >> > >> On Sat, Mar 4, 2017 at 2:15 PM, Kevin M. <[email protected]> > wrote: > >> > Semi-related, I bought the audiobook of the Oral History of the Daily > >> > Show > >> > (not read by the people involved and not including clips from the > >> > series... > >> > instead EVERYTHING is dramatically reenacted, which gets strange > fast). > >> > Lots > >> > of interesting stories about how Colbert's character came to be, how > >> > close > >> > the spinoff series came to being a Meet the Press/Face the Nation > parody > >> > hosted by another TDS correspondent, and not nearly enough about how > >> > Kilborn > >> > left. > >> > > >> > Regarding interviews, the book covers what they claim was Stewart's > >> > worst > >> > interview, with Jennifer Love Hewitt, where he made her cry, but I > >> > cannot > >> > find it on the Tube of You (only clips of others describing the > >> > interview). > >> > > >> > > >> > On Sat, Mar 4, 2017 at 2:04 AM JW <[email protected]> wrote: > >> >> > >> >> >> Does any late night host do this well? That's the structure of > guest > >> >> >> interviews on all of the shows. I think Kimmel is a bit smoother > at > >> >> >> it > >> >> >> but > >> >> >> it doesn't feel natural for anybody. > >> >> > > >> >> > TV's Craig Ferguson spoiled me for eternity. > >> >> > >> >> I found that a lot of SCG's interviews just lay there. When he had a > >> >> guest > >> >> who could/would go with him, it was great. But a lot of the > celebrities > >> >> a > >> >> show has to book have very little to say beyond "Watch my project." > At > >> >> least > >> >> with the segment producer getting two stories, the host can steer the > >> >> conversation to something marginally entertaining. > >> >> > >> >> > >> >> > But what I really want is for Bob Costas to resurrect his interview > >> >> > show. > >> >> > >> >> That would indeed be wonderful. Of course, those shows were the > >> >> pinnacle > >> >> of advance research. > >> >> > >> >> -- > >> >> -- > >> >> TV or Not TV .... 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