One in four viewers in one year is too much to attribute to age and viewing 
method.
Who was nominated played an important role as well. No Beyonce, no Taylor 
Swift, no Katy Perry. 

⁣Not sent from an iPhone​

On Jan 30, 2018, 10:09 AM, at 10:09 AM, "Kevin M." <[email protected]> 
wrote:
>The problem with Steve’s theory is although protest fatigue might be a
>factor for some, ratings in general are in a sharp decline. Older
>viewers
>are still watching broadcast TV in the traditional manner, but older
>viewers are not predisposed to watch a modern pop music award show.
>Those
>young whipper snappers just aren’t watching TV in the standard way. I
>was
>out and about on Sunday evening, and more than once I stood near some
>nefarious youths who got text messages telling them who won a given
>award.
>That’s enough for them. So if Steve wants to cite politics as a factor,
>I’d
>cite age and preferred viewing methods as larger contributors to the
>drop.
>
>On Tue, Jan 30, 2018 at 8:24 AM Steve Timko <[email protected]>
>wrote:
>
>> See my earlier comment about swing voters. A portion of the potential
>> viewers will watch no matter what. A portion will tune out because of
>> anticipated controversy or because FOX News tells. I am saying there
>is
>> also a chunk that have grown weary of the message. And how often does
>merit
>> count in which message gets heard in American discourse?  SQUIRREL!
>>
>> Not sent from an iPhone
>> On Jan 30, 2018, at 7:41 AM, PGage <[email protected]> wrote:
>>>
>>> So, your theory is not that ratings were down because of actual
>protests,
>>> but because of anticipated protests. That is possible. About one
>third of
>>> the country are die hard Trumpsters; as a group they may be less
>likely to
>>> care about the Grammys anyway, so maybe they account for 20% of the
>Grammy
>>> audience in previous years, and maybe they all decided no to watch
>the show
>>> this year because they were afraid of hearing or seeing any sign of
>the
>>> Resistance.
>>>
>>> Or maybe the ratings were down because of the prominence of Hip Hop
>>> artists being recognized - I guess that might alienate the same
>cohort.
>>>
>>> On Tue, Jan 30, 2018 at 2:10 AM Steve Timko < [email protected]>
>>> wrote:
>>>
>>>> Wait, I just realized what you wrote. There has to be promos to let
>>>> people know there will be protests? There's going to be protests at
>the
>>>> Oscars too. That's easy to predict because there's a large audience
>and it
>>>> is live. The protests and the fact it is clear who is going to win
>>>> (probably) means another year of record low ratings, even though it
>was a
>>>> good year for movies.
>>>> The #MeToo movement is important and overdue and with Harvey
>Weinstein
>>>> as the most prominent villain the Oscars will be its Super Bowl.
>The public
>>>> as a whole is tired of hearing about it and also the anti-Trump
>protests..
>>>> So they will tune out.
>>>>
>>>> Not sent from an iPhone
>>>> On Jan 29, 2018, at 9:19 PM, Tom Wolper < [email protected]> wrote:
>>>>>
>>>>> On Mon, Jan 29, 2018 at 8:45 PM, Steve Timko
><[email protected]>
>>>>> wrote:
>>>>>
>>>>>> I think part of the reason the ratings are down is because people
>want
>>>>>> to be entertained, not watch millionaires protest.
>>>>>>
>>>>>
>>>>> Even if the point is valid, the only way people would know that
>the
>>>>> show features millionaires protesting is if it was in the promos,
>and of
>>>>> course it wasn't.
>>>>>  A lot of the complaints about the show came during the show
>meaning
>>>>> they came from people who tuned in (or retweeted from people who
>tuned in).
>>>>> Considering how charged the political atmosphere is now and the
>fact that
>>>>> there are categories for hip hop and latin music, it's a lot to
>expect no
>>>>> protests.
>>>>>
>>>>> --
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>-- 
>Kevin M. (RPCV)
>
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