> For better or worse, I can see sports more and more retailing their
> own content direct to consumer and offering streams in place of broadcast
> channels.

Right now, in the States, sports are valuable to advertisers because
they're the one thing that young men will watch in real time, which makes
them valuable to broadcasters. I can see where that wouldn't be such a
selling point for the Premier League, which (fortunately) doesn't stop play
for commercial breaks.

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