Tom noted the surprising fact that as tv ratings have tanked tv ad rates have not fallen as fast as print newspaper ads did. (Sorry for the paraphrase, could not manage effective trim of last post).
I think the difference is that individual programs have differential ratings, unlike articles in a paper, *and* the relative impact of tv ads. A top 10 tv show may only get 5 million viewers, maybe a quarter of what it got 30 years ago, but that still may be one the highest volume ads an advertiser can place, while as newspaper circulation went down there were cheaper and better alternatives available. In fact, as all mass audiences fragment, it is possible high rated tv shows are worth more now to advertisers than they were in past when they had higher ratings. I think it is going to be a lot harder to kill off commercial television than people think. As long as 6 million old people watch NCSI and 10 million young men watch NFL (or whatever the actual numbers), adult diaper and beer bottlers are going to be willing to pay a lot to reach them. -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
