On Mon, Feb 26, 2018 at 6:21 AM, Adam Bowie <[email protected]> wrote:
> On Mon, Feb 26, 2018 at 11:03 AM, JW <[email protected]> wrote: >> >> >> Right now, in the States, sports are valuable to advertisers because >> they're the one thing that young men will watch in real time, which makes >> them valuable to broadcasters. I can see where that wouldn't be such a >> selling point for the Premier League, which (fortunately) doesn't stop play >> for commercial breaks. >> > > This is a fair point, and is probably the reason why free-to-air stations > in the US can buy and [just about?] make money from sport like the NFL. > Lack of ad-breaks in the Premier League mean that there are no free-to-air > live games in the UK, just highlights on the BBC. Live Premier League games > are exclusively on pay-TV networks like Sky (currently being sold by > Murdoch to Disney as part of the Fox deal). > > But I think there's an interesting place coming next time a big NFL rights > deal comes around. Even allowing for the live viewership and valuable male > audience, with declining TV ratings and increasing rights costs, there's a > point where sports can lose money. > > It's interesting that NBC feels the need to mention that it made money on > the Winter Olympics. How many more cycles will that continue? Fox has > bought Thursday night NFL for a substantially inflated price. Will it > actually make money on those games? > > Certainly, even if you lose money, there's value in the promotional > opportunities to market the rest of your network's offerings to a valuable > audience, and maybe, the boost that those shows get might make the whole > enterprise profitable, but it can all be fine margins. > > Incidentally, starting in the 2019/20 season, the Premier League will have > regular 19:45 GMT/14:45 EST fixtures. While this was largely done to gain a > healthy Saturday night audience (and Saturday nights are still big business > in the UK), I can't help feeling that they have half an eye on the US > market. But would that really work in the US? Would it run into college > football? > One of the confounding things about trying to figure out what is going on in the TV business is that advertising revenues have not gone off a cliff like they did for newspapers, terrestrial radio, and news websites. Common sense says that as ratings have fallen off revenues would decline and they largely have not. If it's an anomaly and advertisers continue to be willing to pay big money for commercials which are seen by fewer and fewer people then we can't predict the future. If it's just lagging other media then we could some sort of crash where networks offer less for sports which leads to teams trying to reduce payroll which leads to panic and lockouts. As for a late Premier League game, the current 12:30 ET games are on early college football games on ABC and FOX. The problem is that NBC has rights to Notre Dame home games and that would cause a conflict. But as NBC is putting Saturday's Liverpool - Newcastle game on NBCSN (I don't know why) they can always resolve a scheduling conflict that way. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
