On Thu, Oct 22, 2015 at 2:56 PM Kevin M. <[email protected]> wrote:
> > > On Thu, Oct 22, 2015 at 1:22 PM, Steve Timko <[email protected]> wrote: > >> >> >> Part of me think Maron would be nuts to end it. Just in the last few >> weeks, he added Chipotle as a sponsor. He's had a couple of others >> cash advertisers. Most of his advertising is like Stamps.com or >> Audible where he gets a cut when someone signs up for the service >> using his promo code. Hell, I'll bet Kevin would commit acts forbidden >> in Utah and a few other states to get Chipotle as a sponsor. >> > > (snip) > > There is a reason comics do podcasts... it is a terrific self-promotional > vehicle, and an automatic resume reel for other potential jobs. Maron uses > his podcast expertly to cross-promote his stand up, his book, his TV show, > etc. He's a top-tier podcaster, but I'd still doubt that the actual revenue > the WTF podcasts pull in makes up a decent living wage. > > 'Tis folly to try to consider podcasting as a career, regardless of how > many sponsors you can line up. But to use podcasts as a > career-booster/enhancer... well, that's what Maron has done quite well, and > what I would ultimately like to do too. > > Maron gets into the some of the specifics of his podcast with producer Brendan McDonald in the 1,000th podcast. It's a good podcast for fans of the snow. At 2 1/2 hours, I'm not sure the podcast has much interest for those who aren't fans of the show. http://www.wtfpod.com/podcast/episode-1000 At any rate, Maron said the show became a pretty good cash generator. McDonald was able to quit his job at MSNBC and go to work full time for WTF in 2013 because the show was bringing in enough money. He talks about certain episodes that boosted the show's profile and increased its popularity and one of those is the Obama interview. The show jumped so much in prestige and revenue that McDonald was able to buy a home in the New York City area. He calls it the home Obama bought. It's a bare bones operation. One interesting tidbit is that McDonald spends about three hours editing each episode on average. Some get a lot more. The edits are not obvious. They now use a booking agent to get guests. It was a woman who used to do it for Letterman. And they hired Midroll to sell ads. I'd still like to know what the ads sell for. -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
