I saw this Hollywood Reporter article from 2015 that said some ads on WTF sell for as much as $15,000. And that was before Obama.
LINK <https://www.hollywoodreporter.com/news/serial-effect-programmers-ramping-up-786688> On Wed, Mar 13, 2019 at 8:35 PM Steve Timko <[email protected]> wrote: > > > On Thu, Oct 22, 2015 at 2:56 PM Kevin M. <[email protected]> wrote: > >> >> >> On Thu, Oct 22, 2015 at 1:22 PM, Steve Timko <[email protected]> >> wrote: >> >>> >>> >>> Part of me think Maron would be nuts to end it. Just in the last few >>> weeks, he added Chipotle as a sponsor. He's had a couple of others >>> cash advertisers. Most of his advertising is like Stamps.com or >>> Audible where he gets a cut when someone signs up for the service >>> using his promo code. Hell, I'll bet Kevin would commit acts forbidden >>> in Utah and a few other states to get Chipotle as a sponsor. >>> >> >> (snip) >> >> There is a reason comics do podcasts... it is a terrific self-promotional >> vehicle, and an automatic resume reel for other potential jobs. Maron uses >> his podcast expertly to cross-promote his stand up, his book, his TV show, >> etc. He's a top-tier podcaster, but I'd still doubt that the actual revenue >> the WTF podcasts pull in makes up a decent living wage. >> >> 'Tis folly to try to consider podcasting as a career, regardless of how >> many sponsors you can line up. But to use podcasts as a >> career-booster/enhancer... well, that's what Maron has done quite well, and >> what I would ultimately like to do too. >> >> > Maron gets into the some of the specifics of his podcast with producer > Brendan McDonald in the 1,000th podcast. It's a good podcast for fans of > the snow. At 2 1/2 hours, I'm not sure the podcast has much interest for > those who aren't fans of the show. > http://www.wtfpod.com/podcast/episode-1000 > > At any rate, Maron said the show became a pretty good cash generator. > McDonald was able to quit his job at MSNBC and go to work full time for WTF > in 2013 because the show was bringing in enough money. He talks about > certain episodes that boosted the show's profile and increased its > popularity and one of those is the Obama interview. The show jumped so much > in prestige and revenue that McDonald was able to buy a home in the New > York City area. He calls it the home Obama bought. > It's a bare bones operation. One interesting tidbit is that McDonald > spends about three hours editing each episode on average. Some get a lot > more. The edits are not obvious. > They now use a booking agent to get guests. It was a woman who used to do > it for Letterman. And they hired Midroll to sell ads. > I'd still like to know what the ads sell for. > -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. For more options, visit https://groups.google.com/d/optout.
