Admittedly, my extended hiatus from podcasting might be influencing me a
bit, but once the initial cost/investment in recording gear is made, the
only real expense is payment to whomever hosts the podcast file.
SoundcloudPro is $15 a month. I confess, I’m envious of any podcast that
has a talent coordinator, since I genuinely despise the process of
scheduling interviews. Even my rinky-dink podcast was able to get some
decent names to appear, but other big names who in many cases have made
written commitments never came to be due to inept managers and the fact I
have no tolerance for PR people. So although I got agreements from Lisa
Loeb, Grace Slick, Debbie Gibson, and — only because I never expected a
reply — Kathy Ireland, alas those episodes exist only in my imagination
(note: in my imagination I’m now married to at least one of those women).

Editing time seems about right. I would usually edit an episode in a single
evening. When I edited my show, most of the time was spent cutting out
lengthy pauses in conversation (while one or both of us were contemplating
questions or answers) or word vomit (errant ums and uhs) to make the flow
more listenable, or balancing the audio from the other segments I included
in each episode. Episodes where I conducted the interview via Skype or
phone took longer because I’d work hard to get the levels right between the
two sources.

The only ads I had on my shows were for my PayPal (where I took in a
whopping $10) and the website where people can buy my books (the only book
I’ve sold in the past several years was one of my Peace Corps books, sold
to the daughter of a woman I dated when I lived overseas and wrote about in
the book... awkward). There were ways I could’ve secured sponsorship easily
(Amazon is the most common), but I never really invested any time or energy
into trying.

I still listen to WTF, though more for specific guests than the host (which
is the opposite of hat drew me to the show initially). The Bugle still gets
weekly listens. Mo Rocca’s new podcast is well-produced, and I find Mo to
be very likable. The Infinite Monkey Cage just wrapped up another series
which I like (even though I don’t find Brian Cox to be as likable as he
thinks he is). I have not discovered any of the true-crime shows to be to
my liking, but that’s mostly because they are all as depressing and dark as
Law & Order, and I prefer podcasts with a lighter topic and tone. For those
who like audiobooks and podcasts, I recently bought several installments of
a BBC series presented by Stephen Fry called Fry’s English Delight which
are thoroughly enjoyable. For those who liked my own podcast, it will
return eventually. I conducted one interview before my family demanded my
attention, but I’m back in California and figuring out what is the new
normal for me these days. Once I do, my podcast will return, with or
without Kathy Ireland is entirely up to her PR people.

On Wed, Mar 13, 2019 at 9:32 PM Jim Ellwanger <[email protected]> wrote:

>
>
> On Mar 13, 2019, at 9:23 PM, Steve Timko <[email protected]> wrote:
>
> I saw this Hollywood Reporter article from 2015 that said some ads on WTF
> sell for as much as $15,000. And that was before Obama.
>
>
> Midroll says their podcast ads run from $18 to $50 (or more) per thousand
> downloads: http://www.midroll.com/podcast-advertising-faq/
>
> To save you from doing the math, $15,000 at that $50 CPM rate would equal
> 300,000 downloads.
>
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-- 
Kevin M. (RPCV)

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