As you say, The Masters is uniquely important to CBS, beyond its stature as one of the 4 most important golf events each year. More important than ad revenue (they run limited commercials, though probably charge a premium) I suspect is the benefits they get from getting sponsors into the event and schmoozing at the VIP tents and evening parties.
I don’t think it would be too hard to schedule a National game at like 11:00 Eastern time (maybe even fiddle with the start time of one of those London games). Evan if they had to sacrifice the NFL completely that day (and maybe let NBC carry their games) I’m pretty sure CBS will carry the Masters. On Sun, Apr 12, 2020 at 11:58 AM Joe Hass <[email protected]> wrote: > Over at The Athletic, Richard Deitsch interviewed Jim Nantz about The > Masters not being held this weekend (I can't tell if it's behind the > paywall or not): > > > https://theathletic.com/1735297/2020/04/09/jim-nantz-reflects-on-a-missed-masters-weekend/ > > Near the end, Deitsch notes that if the rescheduled dates hold (November > 12-15), that drops the tournament smack dab into the middle of the NFL > season. As CBS's number one play-by-play guy, where would Nantz be? > > “I don’t think there’s any doubt that I will be anywhere other than > Augusta National.” > > While I don't doubt Nantz, here is the *MUCH* bigger broadcasting problem > for CBS: > > Traditionally CBS goes on the air Masters Sunday at 2:30 PM ET. The NFL's > regularly scheduled game windows on Sunday start at 1:00 PM ET and > 4:05/4:25 PM ET. > > The NFL may be the biggest financial player in American sports, but The > Masters is by a country mile the most prestigeous. CBS and Augusta National > Golf Club have run on a year-to-year contract since 1956, allowing ANGC to > have a level of control on the broadcast that the NFL *wishes* it has. > > If the world is at a point in November when both of these events can > happen, what the hell is CBS gonna do? > > -- > You received this message because you are subscribed to the Google Groups > "TVorNotTV" group. > To unsubscribe from this group and stop receiving emails from it, send an > email to [email protected]. > To view this discussion on the web visit > https://groups.google.com/d/msgid/tvornottv/CABru7%2BfT1f7R%3DZyBUAqKVmypJOBA3zJbOTfVY-KZKvB8x_mRxQ%40mail.gmail.com > <https://groups.google.com/d/msgid/tvornottv/CABru7%2BfT1f7R%3DZyBUAqKVmypJOBA3zJbOTfVY-KZKvB8x_mRxQ%40mail.gmail.com?utm_medium=email&utm_source=footer> > . > -- Sent from Gmail Mobile -- You received this message because you are subscribed to the Google Groups "TVorNotTV" group. To unsubscribe from this group and stop receiving emails from it, send an email to [email protected]. To view this discussion on the web visit https://groups.google.com/d/msgid/tvornottv/CAKGtkYJD%3Dn_1p8eMass%3DDEWeW3E-K05_%2B14grJYfWo2PXv1_JA%40mail.gmail.com.
