I've always wondered how long the CW would be sustainable in its current
form, given the shared ownership between AT&T & ViacomCBS, but to say the
network is on its deathbed because their summer programming slate is weak
isn't a compelling argument. The CW's summer shows have never been
particularly compelling, except for when they hold back a show from the
Spring (as in iZombie's last couple of seasons). What's going to be telling
is what happens come fall, since they've already said they're starting
their 'new season' in January (primarily because coronavirus shut down
production on Riverdale & the Berlanti DC shows).
And not for nothing, but the other networks don't exactly run The Complete
Works of Shakespeare during the summer either. (Holy Moly, Don't, AGT,
Masterchef, Ultimate Tag...do I need to go on?). And for YEARS ABC ran a
Canadian import ("Rookie Blue") in a prime Thursday night slot over the
summer...
On Thursday, July 16, 2020 at 12:22:20 PM UTC-4 Brad Beam wrote:
> The Chief emeritus might be hearing some death rattles.
> https://www.primetimer.com/barnhart/the-cw
>
> Sent from my iPhone
>
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