On Wed, Mar 3, 2021 at 12:02 PM PGage <[email protected]> wrote:

> I largely agree, though I think both you and the CNN piece may be making
> an exaggerated, or at least still premature, obituary, both on awards shows
> and television. Millions of Americans still watch television every day,
> just a lot less than they used to. Even averagely successful broadcast
> shows are still a pretty good way to reach concentrated numbers of eyeballs
> for advertisers.
>

I didn't intend an obituary. There are lots of things that build huge
popularity and continue to thrive in a niche status afterward. It's the
framing of the news media that treats a number decline like an inverted
parabola: once the phenomenon shows a drop in numbers it's speeding to its
eventual doom. That doesn't necessarily happen; sometimes the phenomenon
finds a stable lower level and endures. Typewriters and print news
magazines are still around even after they've lost their prominence.

Since network TV can still bring in millions of viewers, even if the
numbers are nowhere near where they used to be, that will attract
advertisers and that can keep the business model going. But when I still
got a print newspaper I saw after the department stores and other major
businesses stopped running ads the paper started running some strange and
often dubious ads in their place since those businesses were the ones
willing to pay. I can't imagine a different future for network TV as the
numbers continue to drop.

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