I largely agree, though I think both you and the CNN piece may be making an
exaggerated, or at least still premature, obituary, both on awards shows
and television. Millions of Americans still watch television every day,
just a lot less than they used to. Even averagely successful broadcast
shows are still a pretty good way to reach concentrated numbers of eyeballs
for advertisers.



On Wed, 3 Mar 2021 at 8:21 AM Tom Wolper <[email protected]> wrote:

> On Tue, Mar 2, 2021 at 11:11 PM Kevin M. <[email protected]> wrote:
>
>> Viewership down 60%
>>
>>
>> https://amp.cnn.com/cnn/2021/03/02/entertainment/golden-globe-ratings/index.html
>>
>
> I was going to post last summer an observation I had about TV: for almost
> all of my life, the situation of lockdown we were in would have led to
> amazing ratings for network television. Everyone was stuck in their houses
> in the evening. Yet if there was a bump in ratings it wasn't enough to draw
> any attention. I ultimately never wrote it up because there was nothing to
> interpret from it. We all know the myriad of options and non-TV
> distractions.
>
> But the above story makes my observation from last year relevant. Even if
> network TV shows draw more viewers than cable TV shows (streaming services
> don't release their numbers), network TV has become marginal to American
> culture and changes in ratings are no longer meaningful. People didn't tune
> in to the Golden Globes for the same reason they don't tune in to network
> TV every day.
>
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